For nearly 3 decades the McLaren Vale Sea & Vines Festival has ran as an iconic collaboration of events spread throughout the region on June’s long weekend. It’s a celebration of local wine, produce and the talented producers behind it all.
In 2015 + 16, I was commissioned to direct and manage the rebrand of the festival with the aim to target a broader spectrum of audiences and to better portray what the McLaren Vale region can offer. The branding represents the playful array of attractions from an aerial perspective – emphasising the vast number of events Sea & Vines has to offer within the one convenient region. Whilst also portraying McLaren Vale’s unique proximity to the sea.
Scope: Identity / Program / Advertising / Signage