Introducing Paxton’s latest series of wines ‘Queen of the Hive’. The series, starting with a McLaren Vale Shiraz, needed a fresh package that still ties into the existing Paxton portfolio - whilst pushing organic and biodynamic messaging in a bold way.
A clean and minimalist approach was pursued. Emphasising Paxton’s Organic and Biodynamic bee roundel; proudly sitting upon honeycomb pattern-work. Finished in black and gold ink on uncoated stock. Primarily created for the good folk at Vinomofo, so the design warranted a lively spark from the get-go.