Mullygrub is McLaren Vale’s very own food truck, ran by well-seasoned chef Sean Mullholland. Offering no specific genre of food – but instead, a forever-changing range of fine grub. The identity boasts a kaleidoscope of chaotically layered fresh produce to enhance the concept. Thus, promoting the experimental food offerings without pigeonholing the menu.
The Mullygrub truck features playful gloss black and white elements on top of an all-over matt black wrap. The kaleidoscope then acts as a burst of colour at the rear.
Upon the truck’s build completion, it was immediately introduced to the public at the McLaren Vale Gorgeous Festival. Mullygrub started with a bang; taking over 1,400 orders and completely selling out before the day’s end.
Scope: Identity / Copywriting / Truck Signage / Website / Stationary / Advertising / Uniform