Beaches is a family-owned surf apparel retail chain in Adelaide’s south. Their identity was completely refreshed; creating point of difference in the market place. The brief was to build a premium, reputable and memorable brand identity that evokes consumer interest & confidence.
Bold simplicity was paramount in the execution of the identity and its roll out. The sand castle logo-mark was created to instil the beach theme whilst being gutsy enough as a stand-alone brand element. The colour-scheme was chosen to speak to both genders and all ages. Store frontages feature LED signage, complimented by premium matte black Alucobond panelling.
Scope: Identity / Signage / Stationary / Promotional / Uniform / Website