Shottesbrooke Wines required a new look for an exclusive line sitting outside their usual brand parameters. The aim was to achieve a unique look under the brand but still keep within their existing wine-label theme (abstract representations of bird’s-eye-view vineyards). So we took to higher skies with a more abstract ‘satellite’s-eye-view’ representation. The artwork was achieved through a marbled ink painting, representing the differentiated formations of wine region. Bright and lively in it’s package whilst housing a ‘drink now’ fruit-forward wine; the Expression Series has proved to be a well performing entry level product for the Shottesbrooke folio.
Scope: Name Generation / Identity / Packaging / Artwork