Shottesbrooke requested a new look for an exclusive line sitting outside their usual brand parameters. The brief was to achieve a unique look under the brand but still keep within their existing wine-label theme (abstract representations of bird’s-eye-view vineyards). We took to higher skies with a satellite’s-eye-view representation. The artwork was achieved through a marble-like painting, representing the complimentary formations of the vast McLaren Vale region as a whole.
The name Expression Series sat perfectly with winemaker Hamish Maguire – as this is his expression of a true McLaren Vale Shiraz; and the way it should be.
Scope: Name Generation / Identity / Packaging / Artwork