Allura Wealth specialise in financial planning and mortgaging; servicing all ages but primarily the 25-40 age bracket. To coincide with a new office and expansion of the business, Allura required a rebrand that spoke a clearer message to their market.
A stylised logo-mark featuring a triangular (Trillion Cut) diamond was built to emulate wealth, and a desire for growth. It also subtly represents an ’A’ for Allura. Simplified brand messaging and word-play was also introduced to bring a youthful characteristic to the company.
Scope: Identity / Copywriting / Signage / Stationary